Willing to learn SEO? I have created this list of free SEO courses. I recommend new students to take all these courses as they teach different things. They cover different topics and aspects of Search Engine Optimization.
SEO is a very good career and have a promising future. Before you jump in this article, you may check if SEO is the best career for you. Check my article SEO as a Career | What do you need to know before you join SEO.
List of 5 Free SEO Courses
All of following SEO course are free. Most of these courses offer certification as well, which is rewarding experience for SEO beginners.
Ahrefs Academy
Ahrefs stands among the best SEO toolsets providers. Apart from their powerful tool, which is very popular in SEO community, they offer free SEO courses. They provide different courses including “SEO Training” and “Ahrefs’ Certification Course”.
SEO Training
If you are a beginner, this is where you should start. This free course covers 14 lessons and 2 hrs of professional training videos. The fundamental course covers following topics
- SEO Fundamentals
- Why is SEO important?
- How Google Works?
- Keyword Research
- On-Page SEO
- Link Building
- The Basics of Technical SEO
Ahrefs’ Certification Course
This is an advanced certificate offered by Ahrefs. Their certification course is available in beta version at the time of this article publication. You need to have an ahrefs account in order to access course material. The advanced course covers 55 lessons with almost 7 hrs of video lessons. Although the course is based on ahrefs tool usage but it is a perfect choice for advance SEO learners.
This advance level SEO course covers following topics
- Explore Ahrefs account
- Ahrefs’ Crawler and Index
- Ahrefs’ SEO Metrics
- Site Explorer
- Keyword Explorer
- Site Audit
- Rank Tracker
- Content Explorer
- Alerts
Google Digital Garage
Launched in 2015, Google Digital Garage offers 156 courses to enhance education in different sectors. Google Digital Garage partnered with world’s leading institutions to provide these courses, some courses are designed by Google professionals.
Fundamentals of Digital Marketing
At Google Digital Garage, this is the only course which comes with a certification. This course is created by Google with 26 modules and 40 hours of training. This is a beginner level course about digital marketing and is recommended to everyone who is looking to learn SEO. It will give you a detailed idea about digital marketing world and available possibilities. As this course comes with a certification also, so enhance your resume with a certification as well.
Fundamentals of Digital Marketing covers following 26 modules
Take a Business Online
- The online opportunity
- Your first steps in online success
- Build your web presence
- Plan your online business strategy
Make it easy for people to find a business on the web
- Get started with search
- Get discovered with search
- Make search work for you
- Be noticed with search ads
- Improve your search campaigns
Reach more people locally, on social media or on mobile
- Get noticed locally
- Help people nearby find you online
- Get noticed with social media
- Deep dive into social media
- Discover the possibilities of mobile
- Make mobile work for you
- Get started with content marketing
Reach more customers with advertising
- Connect through email
- Advertise on other websites
- Deep dive into display advertising
- Make the most of video
Track and measure web traffic
- Get started with analytics
- Find Success with analytics
- Turn Data into insights
Sell products or services online
- Build your online shop
- Sell more online
Take a business Goal
- Expand internationally
Semrush Academy
Semrush Academy have broken down courses with different useful subjects. These course are available for free and offers you free exams and free certificates. These courses covers SEO, Semrush tools, content marketing, PPC, SMM and sales. Following is the list of available SEO courses at Semrush academy.
SEO Courses
| Course Name | Lessons | Duration (hrs) |
| SEO Fundamentals Course with Greg Gifford | 31 | 4 |
| Keyword Research Course with Greg Gifford | 8 | 1 |
| Backlink Management Course with Greg Gifford | 7 | 1 |
| Mobile SEO Course with Greg Gifford | 7 | 1 |
| Local SEO Course with Greg Gifford | 10 | 1 |
| Digital Marketing for SMBs with Greg Gifford | 11 | 1 |
| Role of Content Course with Eric Enge | 10 | 1 |
| Content Marketing and SEO Fundamentals with Eric Enge | 8 | 1 |
| Technical SEO course with Bastian Grimm | 34 | 5 |
| Marketing yourself to marketers – how to land your first digital marketing job with Diana Richardson | 8 | 1 |
Hubspot Academy
Hubspot Academy offers hundreds of 100% free courses. They offer practical courses along with certifications for many courses.
SEO Certification Course
SEO certification course from Hubspot comes with a certificate. This is a free course with 6 lessons, 24 videos, 5 quizzes and almost 4 hours of course length. The course covers Google SEO with excellent SEO foundation layout. Recommended course for all beginners.
SEO certification course from Hubspot comes with a certification with the validity for 1 year. The exam takes almost 1 year to complete with 60 questions. You need to answer 45 correct answers to pass.
This course covers following topics
- SEO Basics | 33 Minutes | 4 Videos
- On Page and Technical SEO | 1 Hour | 7 Videos
- Keyword Research for SEO | 31 Minures | 3 Videos
- Link Building for SEO: Scaling your backlink strategy | 24 Minutes | 4 Videos
- Optimizing your website for Rich Results | 28 Minutes | 3 Videos
- SEO Reporting | 18 Minutes | 2 Videos
SEO Training Course by Moz
This free SEO course is by MOZ, its available at Udemy. I recommend this SEO course for advance level. Moz have designed this course on based of tips and tricks for SEO experts. It has 3 hours and 26 minutes of on-demand video. As this is a free course by Udemy, it does not come with any certification.
This course covers following topics
- SEO strategy Development
- Site Audits and Structure
- Keyword Research Basics
- On-Page SEO Fundamentals
- Link Building and Off-Page SEO
- SERP Features (a.k.a. Featured Snippets)
- Reporting on SEO
Conclusion
Now you know the best free SEO courses by top experts in industry. I do recommend SEO beginners to go through all those courses. Some courses does not offer certification but they are very good for your learning.
Let me know if you know any of the Free SEO courses which are not listed in this article.