These are some of the most useful and free Google tools for SEO experts. Google is world’s most favorite Search Engine. Apart from search engine, Google have more than 200 digital products.
Tools help us to manage, organize and make our life easier in many ways. Lets have a look at following 20 Free Google Tools which can make things easier for SEO experts, bloggers and content writers.
1. Gmail
You may not consider Gmail as a tool. But it is the most important tool. I call it the key to many other services and tools by Google. It also help us to manage backlinks. I prefer to create a new Gmail account for each of your SEO project, this will help you to organize things.
2. Google Analytics
Google Analytics is a web and mobile app traffic reporting tool. It helps track the visitors to your website or mobile app. This gives us basic and detailed analytics to the traffic. It includes real time visitors, user behavior, acquisition and conversion reports.
3. Google Search Console
Google Search Console formally known as Google webmasters tools is a web service. It tells us about our website performance on Google search. We can get the notification of important errors, indexing status and other important stuff to optimize website.
4. Google Trends
As it is clear from the name, this is a website by Google which gives us the search trends. We can search trends in different regions and timeframe. We can also compare different topics and their popularity. It gives us reporting for web search, image search, News search, Google Shopping and Youtube search trends. This is a very helpful website for SEO experts, content creators and bloggers as it help to decide among different topics.
5. Google Drive
It is a cloud based file storage service. Google drive is a synchronization service which help users to store files in cloud, synchronize on different devices and share these files. Google drive gives 15 GB of free storage with each Gmail account. For SEO, it help to store customer website images, videos and other files. Google Drive also offer cloud based Google Docs, Spreadsheets, Slides, Forms and other useful apps. This help SEO experts to organize user data.
6. Google Calendar
This is another free service. It offers time management and scheduling service. The best part is that same calendar can be shared with multiple users. It is helpful for scheduling different SEO tasks, social media postings and other tasks. Try it, you will love this.
7. Google My Business
Business help you to create a free business profile. Your created profile is going to be appear on Google search results and Google maps. This help drive local customers to your store.
As I am an organic small business freelance SEO consultant in NYC, it is the most recommended tool for small businesses. Try to complete your Google My Business profile with updated and complete information.
8. Ads Keyword Planner
Although Google Ads is an advertisement platform to display paid ads on Google search and their partners, but it has a Keyword Planner tool. This is by far my best Keyword planner tool. You can find relevant keywords for your SEO project, their volume, and relevant keywords. It help us to find keywords by regions also.
9. Chrome Web Store
Chrome is a web browser, which is great but we are talking about Chrome Web Store, which offers different extensions and themes. There are many Chrome SEO extensions which are very helpful for SEO experts. Lighthouse is one of the best SEO extension among many others, it help us check the website speed issues.
10. Google Alerts
The service checks detection of content change and create notifications. This is very helpful for content creators and SEO experts to find new content. You may choose your specific topics and keep on getting new updates about the chosen topic.
11. Google Tasks
Inside Gmail, on the right side there is an icon of Google Tasks. It also offer apps for different devices where you can keep track of your tasks and to-do lists. The best part is we can share these different tasks with our team members easily and efficiently.
12. Google Keep
This is another services inside Gmail. Google Keep is a notes services, you may keep your notes inside your Gmail account. Access these notes on different devices and share with your team or customers whenever and wherever needed.
13. Mobile-Friendly Test
Mobile devices are getting more popular and the search is getting more and more common on mobiles. We need to make sure that our website perform well on mobile devices. This Mobile-Friendly Test tool help us to test how easily our website visitors find our website on mobile devices.
14. Google Disavow Tool
Google Disavow tool is an advanced tool provided in Google Search Console. This tool help you to disavow spammy, low quality or artificial backlinks. As this is an advanced tool, please be careful while using this tool as it may harm your website performance on Google.
15. Google Search Console Crawl Rate Settings
Another advanced SEO tool. I recommend the usage of this tool only if you know exactly what are you doing. Crawl rate settings can have broad effects. Although this tool is among the free Google SEO tools but let it be on default settings.
16. Google PageSpeed Insights
Everyone loves fast websites. Google PageSpeed Insights tool help us to check our website speed on desktop and mobile devices. This tools also gives us website diagnostics to fix our page speed issues.
17. Structured Data Testing Tool
Schema.org markups are recommended by all search engines. Schema markups help search engines understand your website well. Once you have added schema markup, use structured data testing tool to check if all rich results are without any errors.
18. AMP Test
Accelerated Mobile Pages (AMP) intended to help webpages load faster. It is an open source html project designed by Google. In-case you are using AMP on your web pages, you may test your pages with AMP test tool.
19. Google Tag Manager
Suppose you have a WhatsApp link on your website and willing to track that how many users clicked on this link. You may tag almost anything on your website like website links, email, phone number, shopping cart, etc. You may setup tags using Google Tag Manager and get their reports in Google Analytics.
20. Data Studio
Individuals and small teams can convert their data into customizable reports. You may enrich these reports with visual charts. You may create reports for your YouTube channel, Google Analytics, Ecommerce Store, Google Ads or Google AdSense.
Conclusion
Above basic, useful and free Google SEO tools are my favorite. They help us to analyze, organize and manage SEO projects. Use these Free Google SEO tools to manage your SEO project as well. Let me know in comments about your favorite tools.